As experts in gold, silver and other precious metals, you've come to the right place if you want to sell your coins, bars, jewelry or other precious metal items or just want to know more about your gemstones, diamonds or watches. Even if you are not sure exactly what you own, you can always bring your pieces to one of our branches in Vienna , where we will take a close look at your treasures and assess their value. The entire consultation and valuation of your pieces is free of charge, completely transparent and non-binding.
When gold is not just gold
We buy all items made of gold, silver, platinum or palladium. As a precious metal dealer, we pay you the material value of your items when we buy them: The carat number, i.e. how much precious metal is processed in the piece, and the weight are usually relevant for determining the value.
Of course, it is also possible that your piece of jewelry, your ring or your necklace is actually worth more than the pure material value of the alloys used. Or that collectors would pay significantly more for special gold or silver coins or even complete coin collections than we can offer you for the material.
Our employees have the experience to know which pieces, which brands are sold elsewhere as jewelry, could have a higher resale value and will inform you about this.
Our aim is to ensure that you, the customer, achieve the highest possible value for your jewelry and treasures in the sale. After thorough examination and appraisal, our experts will advise you in detail on the achievable sales value of your jewelry.
If you come to us with a piece that we know you could get a better price from an antique dealer, for example, we will be happy to recommend you to other specialists who we know will look after you just as well as we do.
Would you like to buy or sell gold?
Come to one of our branches in Vienna 9 or Vienna 22 for a personal, no-obligation and serious consultation.
Selling jewelry above the material value
It is often very difficult for the layman to recognize the true value of a piece of jewelry . Is grandmother's necklace worth a small fortune or just cheap costume jewelry from the twenties? If you want to sell old, perhaps inherited jewelry and turn it into money, there are basically three possible scenarios:
In the worst case, your piece of jewelry may turn out to be costume jewelry, which may be of sentimental value, but unfortunately has no material value and therefore cannot be purchased by us. But here too there are differences - i.e. there are also collectors of genuine jewelry, albeit few and far between.
The most common case, however, is that customers come to us with conventional costume jewelry, i.e. usually industrially produced gold or silver jewelry. Due to the mostly mechanical mass production, the work is negligible here and the pure material value is decisive. The price paid here is the price for old gold, which is based on the general gold price (gold spot) with a discount for melting and recycling.
In rare cases, however, it can also happen that pieces of jewelry from the workshops of well-known goldsmiths are to be sold, where the value is significantly higher than the pure material value.
Through our many years of work and training in these areas, we notice such resalable jewelry and inform you about the possibilities of selling your specific piece on the antique market.
If you are looking for jewelry of particular artistic value, from renowned workshops or with other characteristics that suggest that you will get more than the precious metal value elsewhere, our experts will inform you and, if you wish, refer you to reputable jewelry dealers, auction houses and jewelers in Vienna.
When collectors pay more
If you come to us with gold coins or silver coins, we distinguish between bullion coins and fused coins, medals or numismatic collector coins. While the former are traded as an investment and are therefore based on the general price of gold or silver, the value of the latter is determined by demand from collectors.
Historical coins can therefore be very valuable, even if they are not made of gold or silver. The rarity, state of preservation and history of the coin are more important than the pure material value.
The likewise mentioned "melt coins" or medals occupy a special position. So-called "coin institutes" sell such, usually beautifully minted, medals or coins (from various island states) at prices that are up to four times (!) higher than the material value of the metal discs. Unfortunately, this is bound to lead to disappointment at the time of sale, as there are fewer collectors than coins, and those who are convinced of a possible increase in value at the time of sale do not buy back their products. The old silver shillings are also traded for the mere material value, as this is higher than the nominal value of the coin in euros.
As our expertise lies primarily in the jewelry and precious metals sector, we are also happy to have your coins, which we assume to have numismatic value, examined for you by our trusted numismatist. Even though we do not have the expertise of an experienced coin dealer or numismatist in Vienna , we can distinguish between coins with potential numismatic value and coins that are more commonplace. So if your "gold treasure" also includes old coins, we will filter out the valuable ones and recommend you to a trustworthy numismatic colleague.
Nominal & material value
In the case of coins, it is also possible that the face value - i.e. the value stamped on the coin - differs from the material value. With certain coins, you are therefore better off selling them at the face value of the Austrian National Bank.
For others - such as the old silver shillings - it is better not to sell them at face value at the National Bank, as the value of the silver is higher. Depending on the current silver price, you will certainly get more for gold & co.
You can find out which coins are better to take to the National Bank here and, of course, in our store!
Transparency & trust
Anyone who wants to sell precious metals appreciates having a partner they can trust. Gold & Co. is an Austrian family business with over 130 years of experience and is based in Vienna. The company was founded by Walter Hell-Höflinger , who is also a generally sworn and court-certified expert for precious metals and European gemology.
Even if our experts and you decide at the end of the day that it is better not to sell your items with us after all, we know the most trustworthy specialists in Vienna and throughout Austria through our network, who will give you equally serious advice and pay you a fair price.
Parking lot - free of charge in the courtyard