Why should I buy gold?

Investing money in gold currently makes sense.

Do you fear for your savings in view of the turbulence in the financial sector and the euro crisis? Would you like to prevent the fruits of your labor from being lost? Then we advise you to invest some of your money in gold.

We answer the question "To buy gold or not?" with a "yes" to gold as an investment. Together with leading experts, I recommend that you hold around 10 - 20 percent of your investment assets in gold. Because buying gold means investing money safely.

Gold has retained its value for thousands of years

Gold has been used as a means of payment for thousands of years and has proven to be very stable in value over the years, most recently in Austria during the inflation of the 1920s and the currency reform of 1947. It is not for nothing that all central banks hold large amounts of gold as a currency hedge. Even if gold is stored unused for decades, it remains completely unaffected by inflation risks. There is also no risk of loss of value due to rust.

Buying gold in the form of coins or bars

If you are in possession of gold such as the Vienna Philharmonicducats or bars, you know exactly how much you own and can sell it at any time without involving third parties (at the current e-metal prices). In the case of paper money, your counterparty must recognize the value of the banknote, as the printed paper itself has no intrinsic value. In addition, money becomes worth less and less every year due to inflation and low interest rates on savings.

Gold only exists in limited quantities

Every child knows that straw cannot be spun into gold. In the past, no alchemist succeeded in producing artificial gold in the laboratory, despite their best efforts. The amount of gold available around the world is therefore very limited. If you were to collect all the gold bars, jewelry and art objects made of gold from all over the world, you would end up with a cube with a side length of just 20.5 meters. Unlike with paper money, central banks have no way of throwing gold onto the market in any quantity. This limited availability is also the real reason for the precious metal's stable value.

High value density

As gold is very "valuable", even small amounts of it are enough to outweigh a large amount of money. With a handful of gold, you could buy a car or even an apartment.

Invest your assets sensibly and securely.

If you own gold, you are on the safe side in the event of a national bankruptcy, hyperinflation or currency reform! You should make sure that you buy physical gold - i.e. coins or gold bars. I advise against certificates or similar, as you as a customer can never be sure whether a sufficient quantity of gold is actually deposited.

You can find out more about this and why gold is not just gold in the article "Investing money correctly in gold". If you have any further questions, please feel free to contact us.