
Close to the gold price - price comparison pays off
On our website you will always find an overview of our current buying and selling prices for gold and silver, as well as the prices for specific coins and bars.
Our purchase prices for gold, silver and other jewelry are based on the general price of gold and silver. We currently pay per gram for gold and silver jewelry, dental gold remnants or cutlery, depending on the alloy.
Gold purchase prices
Preise zuletzt aktualisiert am 01. May 2025, 05:01 Uhr
With this price information you can - even before you have your pieces professionally valued - make an initial estimate yourself based on the carat number of your old gold and the weight of the pieces:
Jewelry is usually made of 585 gold, i.e. 14 carat or 750 gold, which corresponds to 18 carat. The fineness of gold jewelry is usually embossed in the form of a hallmark. Both the carat number - e.g. "14 kt." - as well as the fineness in parts per thousand, e.g. "585". Such a hallmark can be found on the inside of rings and usually on the clasp of chains or pendants.
Basically, the higher the carat number, the higher the purchase price per gram.
Compare the gold purchase prices of several providers - also on the Internet
Before you sell your gold, it is always advisable to compare the gold purchase prices per gram. Ideally, you should obtain the various offers within a few days, as the price of gold can fluctuate considerably. Only then will the prices for jewelry, gold coins and gold bars be truly comparable.
If you are not under pressure to sell, it can also be worth observing the prices of several gold dealers over a longer period of time. Thanks to the internet, this is very easy. As a rule, you will find that not every dealer publishes prices on their website and the gold price for jewelry, gold coins and bars can vary greatly. This is often not a good sign and does not necessarily indicate seriousness.
Current gold price: How are gold purchase prices determined?
When purchasing, the current gold price is determined based on the purity or gold content of your pieces: For example, for 999 gold (e.g. 1 troy ounce Vienna Philharmonic or a 1 ounce gold bar ) than for old gold or broken gold such as jewelry, which is often 14 carat (585 gold = 58.5% gold content).
It makes no difference whether they are necklaces, rings, watches or heirloom jewelry or whether they have red gold, white gold or yellow gold: This does not change the gold purchase prices for jewelry with 14 carat, because the gold content is always 585/1000 (58.5%). In addition to the carat, the weight and the current daily gold rate are decisive for the purchase price.
To summarize, the gold price is as follows:
Weight (grams) x purity (e.g. 58.5%) x current gold rate in euros.
The purchase price for silver pieces is also calculated according to this principle.
When is the best time to buy or sell gold?
There are many factors that influence the price of gold and silver. Supply and demand, changing exchange rates between the euro and the dollar, the interest rate policy of central banks and the mood on the stock markets are just a few of the factors that can be mentioned here.
Whether now is a good time to buy or sell gold is ultimately up to you to decide. However, we can help you with advice. Ask for the current gold chart in the store - our staff will be happy to explain all the details to you.
How do I find a reputable gold buyer?
When comparing several gold dealers, you should not only focus on the purchase price, but also take other criteria into account:
- Does the jeweler or precious metal dealer make a serious impression on you?
- Is the valuation of your pieces free of charge?
- Are there already positive customer opinions on the Internet (google it!), on the basis of which you can expect a smooth purchase process?
You can find more helpful tips for recognizing a reputable retailer in our 7 tips.
Sell gold at Gold & Co. above the daily price
You are also welcome to contact us if you want to sell gold. There are various options open to you: While some prefer to buy gold in person at one of our branches in Vienna, others prefer to use the convenient gold purchase by Mail-In Service.
For larger quantities, a purchase by means of a home visit is another option. You are welcome to arrange an appointment with our experts.
No matter what you have in mind, we at Gold & Co. will always advise you on buying and selling broken gold, gold coins and gold bars free of charge. Of course, this also applies if you are focusing on other precious metals, such as silver, platinum or palladium.
If you have any questions, please feel free to contact us at any time or visit one of our branches in Vienna . Convince yourself of our service! We look forward to hearing from you.