
Platinum jewelry is considered exclusive, modern and durable. The white precious metal with its silver-chrome shimmer is particularly popular for engagement and wedding rings.
Due to its density, platinum is extremely durable, scratch-resistant and hard. Furthermore, platinum jewelry does not oxidize or corrode. Because platinum is hypoallergenic, allergy sufferers and people with sensitive skin can also wear platinum jewelry.
How much is platinum worth?
Platinum is around 30 times rarer than gold and is correspondingly valuable. Accordingly, high prices are paid for platinum and investment platinum in the form of coins and bars is now a popular addition to precious metal portfolios.
The price of platinum depends primarily on its importance as a raw material for industry and the jewelry sector. The platinum price thus results from supply and demand on the major commodity exchanges, where platinum is traded in USD per troy ounce.
950 platinum and other alloys
The material used to make jewelry is not pure platinum (999.5/1000), but a platinum alloy. An alloy is a mixture of different metals that are melted together. Tungsten, iridium or copper are usually added as by-metals to platinum alloys; the proportion of platinum is then specified in parts per thousand and is usually embossed in the form of a hallmark.

The most common platinum alloy in jewelry is 950 platinum (950/1000). It consists of 950 parts in 1000 of platinum and 50 parts in 1000 of other metals. Socher platinum jewelry is accordingly stamped with 950pt.
More rarely, there is also platinum jewelry with 800‰, 750‰ or 600‰ parts per thousand. Depending on the platinum content and the type and quantity of metals added, the various alloys also differ in value.
Platinum price / gram: How much is 950 platinum worth?
Current purchase price per gram for 585 old gold
Current purchase price per gram for 585 old gold
Preise zuletzt aktualisiert am 01. May 2025, 09:47 Uhr
Our purchase prices for platinum jewelry, platinum rings, necklaces, pendants and other platinum pieces are based on the current price of platinum on the world market. The value of your pieces is determined by the fineness, the weight of your pieces in grams and the general platinum price.
Our prices for 950 platinum for purchase
If you would like to sell your old platinum jewelry to us, we will pay the current material value of your platinum when we buy it.
Due to its properties, platinum is more difficult for goldsmiths to work with than gold. Unfortunately, the working time that has been put into the production of a piece of platinum jewelry and has influenced the purchase price cannot be taken into account for the price.
Purchase of 950 platinum from Gold&Co.
You can sell all pieces made of platinum with us, but of course you can also sell items made of gold, silver or palladium. As the platinum we buy is melted down during the precious metal recycling process, it doesn't matter whether the platinum jewelry you want to sell to us is defective or not.
1. free valuation of all your pieces
No matter whether you come to one of our stores in 1090, 1030 or 1220 Vienna with a single platinum ring or many pieces of jewelry made of different precious metals: We will value your precious metal free of charge and without any obligation. If you wish to sell your valuables, you will receive the money in cash immediately.

We check each piece individually and determine its fineness. The higher the fineness, the higher the value of your pieces. In Austria, platinum jewelry is usually made of 950 platinum, i.e. an alloy with 95% pure platinum. However, there are also pieces of jewelry with 800 platinum, 750 platinum and 600 platinum on the market. We also examine pieces of jewelry with diamonds and colored gemstones when we buy them.
We take time for you and explain the platinum purchase process step by step here in Vienna. We will be happy to answer all your questions about your items. Good advice is very important to us!
4. 100% transparency
With us, you are present when your items are weighed and can see the scales. Anything else would be dubious.
5. best prices when buying platinum in Vienna
In addition to free and accurate valuations and detailed advice, we offer you top prices for your items.
You can't come to one of our branches in Vienna ? For such cases, we offer Gold&Co. purchases from all over Austria by post. Send us your jewelry, we will value your pieces free of charge and without obligation and make you a fair offer. If you accept our offer, you will receive your money immediately - if not, we will send your pieces back to you free of charge.