3000 dollars / troy ounce: Gold price breaks through the sound barrier

The price of gold reached a new historic high today, exceeding the USD 3,000 per troy ounce mark for the first time. In the morning, the price on the London Stock Exchange rose to 3,003.64 dollars (2753.46 euros) per troy ounce.

In the weeks following President Trump's inauguration in January, the price of gold rose significantly once again. Gold has been on an upward trend for years. Breaking through the psychologically important sound barrier of 3,000 dollars could boost the gold price again in the coming weeks.

Customs policy as one of the main causes

The escalating trade war launched by US President Donald Trump can certainly be seen as the main cause of the current rise. In particular, the back and forth between threatening, waiving, pausing, increasing and postponing tariffs is causing massive uncertainty on the markets.
And uncertainty often leads to investors reallocating their portfolios and fleeing to the "safe haven" of gold . At the beginning of the week, there were massive sell-offs on the stock markets, with US stocks being particularly affected.

In euro terms, there is still some way to go to the all-time high from February (intraday all-time high on February 11 at 2,855.88 / troy ounce). The reason for this is the weakness of the dollar. The US currency is also weakening as a result of Trump's tariff policy and has depreciated significantly against the euro in recent days.

Gold price at all-time high: buy now?

What does this high gold price mean for investors? At 3,000 dollars per ounce, has a price been reached at which it is still worthwhile buying in? In other words, does it even make sense to buy gold when the price is so high? Or should we buy now before the price rises even further?

An all-time high naturally means that the price is higher than ever before. Of course, nobody knows whether the gold price will continue to rise or fall again in the coming weeks. There will certainly be a correction from time to time. However, gold is not an object of speculation, but a long-term investment and store of value.

"Time in the market beats timing the market"

Those who try to catch the perfect time to buy or sell often miss the best opportunities. Instead of letting market movements make you nervous, it is advisable to follow a consistent strategy and buy gold regularly. This way you benefit from the "cost average effect", sometimes you buy cheap, sometimes you buy more expensive. But in the long term, you will achieve an advantageous average price.

Is now the time to sell grandma's old gold jewelry?

At the same time, people who have old or broken jewelry at home are wondering whether now is the right time to sell gold jewelry. The problem remains the same. Of course the price of gold can continue to rise. But of course it can also fall again.

If you have old jewelry at home, it still makes sense to sell it in times of all-time highs. If you need the money anyway, you can look forward to getting a lot of money for your old jewelry when you sell it at a high. If you don't need the money urgently, we recommend converting jewelry gold into investment gold.
Many people don't even know how much their old jewelry is actually worth. What alloy is the gold jewelry made of? Is it even genuine? What is my gold jewelry worth?

Take advantage of peak periods to exchange old gold jewelry for gold coins or gold bars without stress or pressure to sell. This allows you to benefit from the rising gold price in the long term and have gold pieces in your hand whose actual value you can track transparently at any time and anywhere and which you can trade worldwide.

Asset protection in uncertain times

Gold not only serves as a crisis currency, but also as long-term asset protection. It protects against inflation, currency losses and economic turbulence. It is not for nothing that central banks around the world hold gold to secure their reserves, stabilize currencies and create public confidence.

With an investment in gold and other precious metals, you are always on the safe side! Due to its limited availability, gold has been a value you can rely on for many centuries.

Precious metals also make it easy to secure smaller assets and are easy to transport and store. We therefore advise our clients to invest around 10-20% of their assets in gold, silver, platinum and other precious metals. Not for speculation, but as a hedge against inflation and as a safe haven in uncertain times.