When is the right time to buy gold?

Unfortunately, this question cannot be answered in general terms, even by experts, as the price of gold is subject to strong short-term fluctuations: the gold price is said to be "volatile". However, there are fairly consistent seasonal effects every year, which are mainly due to festivities in Asia.

From the wedding season in India to the Chinese New Year

Every year, the price of gold rises by an average of 6.9% in the fall months - according to a calculation by the World Gold Council. This is mainly due to the fact that most weddings in India take place from September to November. Marriages concluded in the fall - according to local opinion - are said to be particularly happy. The reason why this tradition has a noticeable impact on the price of gold is that it is customary in India to provide brides with a lavish gold trousseau. Families often spend a small fortune to ensure their daughter's financial independence in marriage. This is why 45 percent of all gold purchases on the Asian subcontinent are made in late summer or fall, especially as this is also when the Hindu festival of lights, Diwali, is celebrated.

As the wedding season in India draws to a close, the rush on jewelers and gold dealers begins in the West: Christmas is just around the corner! In the USA, for example, this industry makes around 50 percent of its annual turnover before Christmas, which is why the price of gold - according to the World Gold Council - rises by around 5 percent every year from the beginning of November to the end of December. Shortly afterwards, demand for gold increases in China: as is well known, the Chinese do not celebrate their New Year until February and traditionally like to give gold jewelry as gifts.

So what is the best way to invest your money in gold?

As mentioned above, it is difficult to determine the optimal time to buy gold and to answer the question "When is the best time to buy gold" without further ado. Although it can be observed that the price of gold regularly rises sharply following a high in the US dollar, how is a layman supposed to know when the US currency has reached its peak? What is certain, however, is that you should never invest in gold only when there is hype.

If you want to buy gold as a security or for long-term wealth accumulation, experts recommend buying smaller amounts of gold at regular intervals. This buying behavior allows you to optimally compensate for price fluctuations without having to constantly monitor the gold price.

To ensure that you are always up to date with the latest gold prices, we publish them regularly under precious metal prices. If you have any questions , please contact us or visit one of our branches. We will be happy to advise you at any time.